Primary drivers are the backbone of the organisation, our purpose defined on all levels from the outside in. It's our raison d'être, reason for being. These are more consistent over time than ordinary sub drivers and they guide our behaviour. It's our new boss. Every decision we make should be in line with our primary driver. Our company has a primary driver, as does our business unit, our team, the roles you keep and preferably even you as a person. When these are in line with each other and we act accordingly and consistently, we are a highly functioning organisation.
Examples of a primary driver: